5.03.2018

LG G7 “Thin Q” innovation at its worst

Lg seriously just needs to stop making mobile phones at this point. The complete lack of innovation and sub par hardware is just another example that the company lacks the vision to truly innovate. One would think that in todays market that with all the competition it wouldn’t be such a bad thing to copy a trend and play it safe but realistically copying certain form factors and innovative bits here and there from other manufacturers just shows the lack of vision for the companies mobile division. Even with a temporary poll that was held whether to keep the notch or not it still is just another little fish in a very big sea. The mobile world has become over saturated and in order to compete innovation must be the pinnacle for growth. Unfortunately it seems most manufacturers have been following the leader in most aspects recently and typically I wouldn’t put Apple at the forefront as I feel personally that they are simply a proprietary and greedy company they did get it right with last years iPhone X in the innovation department. Sure the notch looks ridiculous and aesthetically unpleasant but the trend seems to have worked. The market has seemingly lost focus on what mattered most when mobile phones were initially released and that was the core features of phones such as battery life and coverage, you know that thing called dependability. Unfortunately gimmicks have become the norm, such as 3D displays (all of which lasted a year tops), louder speakers (great but doesn’t everyone have Bluetooth speakers these days?), super slow motion video (actually useful for sports enthusiasts, but not everyone), bells and whistles and such. Sure these some of these are great but the core features have been neglected for entirely too long. Sure it sounds like I am ranting on and blowing off steam, contrary to the rant, not the case. Manufacturers should focus on staying up with the trend to some extent without skimping on core features such as durability and dependability. Let’s imagine a phone for a second that has everything you’ve always wanted, spec wise, future proof wise, feature wise, and then put it into a phone that’s not only durable but dependable. Sure most manufacturers would hate that because it would mean lower turnover rate for newer phones needing to be made, but lets say you had a phone with a life cycle of five years vs the standard two. It would not only cut back on waste but the long term would lower overhead for larger companies and give their R&D teams more time to come up with actual useful innovative features that may even help the quality of their end users lives in a way that would create not only brand loyalty but long term security. In the end however I guess these things are for a perfect utopia and greed will always rule over innovation and quality of life.  

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